Edinburgh radio station Radio Forth raises £41,000 to help disadvantaged young people

Mowi Marketing Director Jo Nola (left) and Mowi CFO Jo Whittem (right) pictured with City Star Majorettes.

Sports clubs in Edinburgh, Lothians, Fife and Falkirk have raised £41,850 to help the most disadvantaged children take part in sport in their communities through Radio Forth’s Cash for Kids charity appeal.

The dream of one day becoming an Olympic hero or Commonwealth Games medalist is something that is beyond the reach of so many children and young people. For families who are struggling financially, not being able to afford the kit and membership fees means that their children can often miss out and clubs do not always have the necessary support in place to allow people with disabilities or needs extra to participate.

Eleven local sports clubs competed to break down those barriers in Radio Forth’s first-ever Cash for Kids sports challenge. Together they have raised a collective £41,850 and Cash for Kids will refund every penny, enabling these clubs to welcome more children from disadvantaged backgrounds.

Funding will be used in a variety of ways, such as subsidizing membership fees, providing kits, upgrading facilities, or providing training for staff or volunteers to support those with additional needs.

Victoria Hendry, head of the Cash for Kids charity at Radio Forth, said: “As well as the physical and mental health benefits, sport is so important for children in helping them make new friends and boost their self-esteem. We want all children to be able to play sport and I’m so proud that all the money raised through Radio Forth’s Cash for Kids Sports Challenge will help more children and young people in Edinburgh, Lothians, Fife and Falkirk to participate. and be active.

The top performing clubs also won a share of our £10,000 prize pool thanks to the association’s sporting challenge funding partner, Mowi Salmon in Rosyth: 1st Prize – £5,000 – City Star Majorettes (Broomhouse); 2nd Prize – £2,500 – The Wave Project (Dunbar); 3rd Prize – £1,500 – No Limits (Broxburn); Best Social Media – £500 – City Star Majorettes (Broomhouse); Most Creative Fundraising Idea – £500 – The Wave Project (Dunbar).

City Star Majorettes spokesperson Lynsey MacDonald said: “We are delighted to have had this opportunity to participate in the Cash for Kids Sports Challenge, it has been a great opportunity to continue to allow children to participate in the tournament. batons. With the cost of living rising, City Star found it difficult to keep funds low and afford all the equipment needed to compete. Thanks to Mowi, City Star Majorettes now feel more confident about the financial costs of competitions in 2023! The green team dream team.

Speaking about the Sports Challenge and the partnership with Cash for Kids, Mowi Chief Financial Officer Jo Whittem said: “Congratulations to all the winners and all the clubs who took part. Raising such a large sum of money in such a short time is incredible, everyone should be very proud of themselves.

“We at Mowi Salmon Rosyth are extremely honored to be able to sponsor Radio Forth’s Cash for Kids Sports Challenge to give back to future generations in our local communities and encourage them to stay active and healthy. We look forward to meeting the clubs and hear the stories of how the money will benefit them.

Comments are closed.