Entravision announces the launch of the new morning radio program “El Show del Raton”

SANTA MONICA, California, October 18, 2021– (COMMERCIAL THREAD) –Entravision Communications Corporation (NYSE: EVC), one of the world’s leading media technology and marketing companies, has announced the launch of its all-new morning radio show “El Show del Raton”. Bringing great energy and entertainment to the Hispanic community, Martin Alfonso Romero, ‘El Raton’, alongside co-host Liz Ramos, ‘La Pitaya’, and show producer Jacob Argueta, ‘El Pinolillo’, bring relevant, upbeat and humorous programming to the AM listening community. Listeners can listen to this dynamic trio every morning from 5:00 a.m. to 10:00 a.m. PST on The Tricolor Network and from 6:00 a.m. to 10:00 a.m. PST on Los Angeles KDLD Viva 103.1 FM, starting October 18, 2021.

Martin Alfonso Romero, known to his loyal listeners as “El Raton”, has 25 years of experience in the radio industry. A native of Puerto Vallarta, Mexico, he has spent the past two decades in the United States, bringing his own regional Mexican perspective to his American radio programming. A strong radio voice that can handle everything from music to news and live events, Romero’s goal has always been to bring smiles and entertainment to his listeners. Her energy is complemented very well by her co-host, La Pitaya, a single mom who brings a beautiful female perspective to the series.

In addition to the sports segments of Rata News and Los Balonazos featuring on-air talent Tony Nuñez, listeners to “El Show del Raton” can expect a wide range of content and comedy, including discussions on topics such as politics and immigration to light gossip, sports and family issues.

“We are extremely excited to bring our brand new morning radio show to listeners to Tricolor Network and Viva 103.1 FM,” said Nestor Rocha, vice president of audio, Entravision. “Martin Romero’s deep connection to the Hispanic community, along with his long and successful career on air, is a solid combination that is sure to bring our listeners more entertainment value.”

“I am honored to be headlining morning programming for The Tricolor Network and KDLD LA,” said Martin Romero. “I started my career over two decades ago in my home country of Mexico and upon arriving in the United States my goal was to create a program that combined humor, energy, freshness and information with the best Mexican regional music. “El Show del Raton” is just that, and I’ve been living the dream ever since. I know our listeners will appreciate it. “

“El Show del Raton” is available from today on Viva 103.1 FM as well as on several radio stations of the La Tricolor network. You can follow ‘El Raton’ and his co-host ‘La Pitaya’ on Facebook @elratonradio and on Instagram at @elshowdelraton and @ lapitaya1. To listen on October 25e when ‘El Show del Raton’ launches the “Doble Trancazo” campaign where listeners can win $ 1,000 per day in cash prizes.

List of tricolor FM networks “El Show del Raton”:


Letters of Appeal




107.1 and 104.3




El Centro



El Paso



Las Vegas











99.5 and 99.9










About Entravision Communications Corporation

Entravision is a diverse global media, marketing and technology company serving clients across the United States and in rapidly growing population centers in more than 30 countries in Latin America, Europe and Asia. . Our dynamic portfolio of services includes digital, television and radio offerings. Digital, our largest revenue segment, is made up of four main businesses: Entravision Digital, Smadex, Cisneros Interactive and MediaDonuts. Entravision Digital provides branded and performance digital solutions to customers and small to medium-sized businesses around the world, including the United States, Latin America and Europe. Smadex provides cutting-edge mobile programmatic solutions and demand-side platforms that enable advertisers to efficiently execute performance campaigns using machine-learned bidding algorithms. Cisneros Interactive provides unique digital marketing solutions representing the world’s leading publishers and ad technology platforms in Latin America, while also managing the leading digital audio network and player solutions Audio.Ad. MediaDonuts provides digital marketing performance and branding services in the South East Asia region and maintains unique business partnerships with some of the world’s leading digital publishers and social media platforms. Beyond the digital space, Entravision has 54 television channels and is the largest affiliate group of the Univision and UniMás television networks. Entravision also operates 47 predominantly Spanish-language radio stations that feature nationally recognized and Emmy Award-winning talent. Entravision’s Class A common shares trade on the New York Stock Exchange under the symbol: EVC. Learn more about all of our innovative media, marketing and technology offerings at entravision.com or connect with us on social networks on LinkedIn and Facebook.

View the source version on businesswire.com: https://www.businesswire.com/news/home/202111018005127/en/


Kimberly esterkin
Addo Investor Relations
[email protected]

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