The Spanish language radio station La Lider connecting communities in eastern Tennessee

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LENOIR CITY, Tennessee (WATE) – On a small, busy road in the heart of Lenoir City is a humble building that many may not notice. Inside is a small radio station that connects the Latino and Hispanic communities of eastern Tennessee with a taste of home.

“We reach eight counties and surrounding areas. In addition, we are listening to the radio. We have no borders. We are everywhere, ”said Mercedes Cuevas.

Since we are the only Spanish radio station in East Tennessee, we also play Latin, Tropical for Central and South America because we want to bring happiness and we want to connect with everyone in the world. east of Tennessee.

Mercedes cuevas, WKZX-FM LA LIDER

WKZX-FM Mercedes Cuevas de La Lider 93.5 FM is proud that the station is a link between two worlds for Spanish speakers living in East Tennessee. The station is based in Lenoir City but covers eight counties: Knox, Loudon, McMinn, Roane, Blount, Monroe, Campbell and Anderson.

“It’s so nice to talk to people when the phone is ringing because I know for a fact that the radio station is a way for them to feel at home,” Cuevas said.

She says the power of music is unlike anything else.

“Country, like real Tennessee country music. This is the Mexican country (music) but since we are the only Spanish radio station in East Tennessee, we also play Latino, Tropical – for Central and South America because we want to bring happiness and we want to connect with everyone in eastern Tennessee, ”Cuevas said.

But Mercedes says La Lider knows its impact, using its reach to keep Spanish-speaking communities informed. When COVID-19 hit the region, they hit the airwaves.

“I was here, working, connecting the Department of Health, living every week with the public announcements. Live interviews with doctors, ”Cuevas said.

WKZX-FM Mercedes Cuevas de La Lider 93.5 FM. (Photo: WATE)

The Lider ensures that its listeners stay informed and entertained.

“… No idea, no explanation. It’s just magic and that’s the reason why people follow us and we survive this wonderful 15 years on the air.

Fifteen years of being a taste of the house.


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