University and Council immunization radio program nominated for award

A Covid-19 vaccination campaign created by the University of Bedfordshire has been nominated for a radio award at the 2022 Amplify Awards.

Radio LaB’s #CovidConversations The project started in September last year after the station was approached by Luton Borough Council with the idea, following the discovery that the number of young people in Luton who had been vaccinated against Covid-19 was considerably lower. to the national average.

The project has now been nominated for Best Awareness Project at the Student Radio Amplify Awards, which are supported by Global – the group behind many of the nation’s favorite radio stations.

The series – which aired all winter – was launched with the aim of starting an open and honest conversation about Covid-19 vaccinations with young people in Luton, to dispel myths and crush misinformation about injections.

The series included student hosts and guests discussing various topics that had been identified as concerns for young people in the region, including whether the vaccine affects fertility and the rapid development of the injection.

#CovidConversations also spoke to a host of medical experts, including a medical professional and TV personality Doctor Emeka Okorochaand the university’s public health diversity professor, Gurch Randhawa.

Terry Leea main tutor in radio and sound who oversaw the #CovidConversations project, said: “It is important that Radio LaB volunteers and presenters try to use the platform they have to make a positive difference in the wider community. This project is a fantastic example of our students highlighting a problem, working with each other and with external organizations to find a solution, and having a wider impact. I am immensely proud of everyone involved.

Some of the students involved in the project have expressed pride in helping to educate Lutonians about the vaccine.

Holly Brown, a third year Media communications student, said: “After being bombarded with false information about vaccinations and viruses over the past two years, it seemed important to participate in Radio LaB’s #CovidConversations initiative. I’m glad our voices were heard and that the station’s efforts to help the cause have been recognized.

Toby Crabb, a third-year radio and audio student, added: “The pandemic has affected my time at university so much, so I strongly believe that getting vaccinated is very important. If anyone was unsure about getting the vaccine, I hope they heard our conversations and felt the confidence they needed to say yes to the vaccine.

“It would be amazing to bring the Amplify Award back to Bedfordshire, but just to be nominated is a fantastic achievement.”

The winners will be announced at the Student Radio Conference, to be held from 19and – 21st April 2022.

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