University’s immunization radio show wins award
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A special radio program which aimed to encourage young people to get the Covid-19 vaccine – devised by the University of Bedfordshire and Luton Borough Council – won silver at the 2022 Amplify Awards.
Radio LaB’s #CovidConversations The project started in September last year after the station was approached by Luton Borough Council with the idea – inspired by the fact that the number of young people in Luton who had been vaccinated against Covid-19 was considerably lower to the national average.
The project has now been awarded silver in the Best Awareness Project category at the Student Radio Association’s Amplify Awards, sponsored by Global Radio.
Third year radio and sound student, Toby Crabb, who took part in the #CovidConversations campaign, said: ‘It’s fantastic to bring Silver back to Bedfordshire! Many of us involved with Radio LaB were and still are very passionate about the importance of getting vaccinated, so it’s great that our campaign was recognized with this National Student Radio Award.
The #CovidConversations series featured open and honest conversations about Covid-19 vaccinations with young people and students in Luton, in the hope of dispelling myths and crushing misinformation about injections – for example whether the vaccine affects fertility and rapid development of the injection. These facts were also supported by the expertise of various visiting medical experts, including Professor of Diversity in Public Health, Gurch Randhawaand medical professional and television personality Doctor Emeka Okorocha.
Terry LeeMain tutor in radio and sound who oversaw the #CovidConversations initiative, said: “It is important that Radio LaB volunteers and presenters try to use the platform to help make a positive difference in the wider community. This project is a fantastic example of our students highlighting a problem, working with each other and with external organizations and finding a solution. I am immensely proud of everyone involved! Receiving a Silver Amplify Award only reinforces the impact and importance of this campaign and all of Radio LaB’s community work.