UT Tyler Launches NPR Radio Station for Tyler, East Texas Area | New
Having started from scratch, the newest national public radio station broadcasts from UT Tyler with a satellite stationed atop the R. Don Cowan Fine and Performing Arts Center and a radio tower installed in Bullard.
UT Tyler Radio KVUT 99.7 FM, an educational, non-commercial station, celebrated its official launch on Tuesday afternoon after being quietly aired on the air in May.
The station broadcasts NPR shows as well as local stories. There is also eclectic jazz played from 7 p.m. to 6 a.m.
The three-member team includes experienced journalists and broadcasters, Managing Director Lorri Allen, News Director Mike Landess and COO Jeff Johnson.
Allen said the 99.7 signal became available when a former East Texas resident wanted to make a radio signal affordable for a university.
The idea was presented to Dr Dennis Robertson, who was the chairman of UT Tyler’s communications department and the current executive director of KVUT. Robertson then shared the plan with Dr. Neil Gray, dean of the College of Arts and Sciences.
Allen said the two believed a radio station would be an incredible opportunity for UT Tyler.
After advocating and raising funds for the station, UT Tyler Radio has paid off and serves the Tyler area, including areas north of Lindale, to Frankston and Henderson, near Kilgore and near the first exit. towards Canton on Interstate 20.
Johnson has been involved in the airing of several radio stations, but he said being a part of KVUT was a chance to build an NPR station for East Texas.
âWe do a lot of things that other NPR stations do. We do a lot of the national programs that they do, âJohnson said. âWe’re not just copying and pasting another NPR station. We build what we do locally.
He said there are plans to involve students and faculty in the station’s programming.
“This is what will make it a unique East Texas resort because it will have the flavor, personality and priorities of East Texas,” he said.
Before KVUT, the closest NPR affiliates were Red River Radio in Shreveport or KERA in Dallas.
âBecause there was no clear signal, there was a chance to have an affiliate of NPR, National Public Radio. It had been years (since there hadn’t been a regional affiliate), âAllen said. “Our slogan is community service because we really want to be of service to the community.”
Landess, who started his Tyler radio career as a high school student, said local news will come from several resources, such as ads in the local press and NPR. At UT Tyler Radio, he wants to make sure the stories shared are memorable.
âThey are focused on current events. We do the who, what, when, where and how, âLandess said. “We are trying to find ways to reuse in some cases and in other cases we go on our own and do our original reporting.”
Each member of the team has experience and works well together to exchange ideas, said Landess.
âIt’s always a collaborative experience that pays off. I retired twice. I just couldn’t take it, âhe said. âI wanted to be part of it and I missed the collaboration. I missed the energy and synergy that comes from sharing ideas.
He added that the soft launch allowed them to see what works and what doesn’t for the radio station.
Allen said creating a station from scratch is exciting because she, Landess and Johnson shape news policies and philosophy.
âWe haven’t had any complaints yet,â Allen said. âWe heard damning comments like we were so happy to have public radio in East Texas. It has been exciting (and) rewarding.
There have been some hard-working students through the Communications Department, but the radio station is not offering internships this year due to COVID-19, Allen said.
To grow and continue programming, UT Tyler Radio needs financial support from donors, she said. People can donate to uttr.org/donner/ or click or click on the green “donate” button on the website home page.
âThe university has been very generous, but they want us to be self-sufficient as soon as possible and grow, add things, have additional programs,â Allen said. âTo have the local programming we dream of, we have to raise funds.
To listen to UT Tyler Radio, tune into FM 99.7, stream online on uttr.org or download the free NPR app and choose “KVUT” as your local station.